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We spent two weeks in Prague shooting a new campaign for Vizio, the award winning maker of HDTV's. Co-directing with Randy Roberts, we set out for an intense discovery of the design of the "V" as we shot athletes, models, buildings, landscapes, paint elements and things in nature. All of these subjects would be composited later to create compelling and vivid imagery. I served as co-director and creative director on the project. We used every technique possibly on this from building a fully animated cg stadium roof to our ending shot which was a 3D matte painting projected onto simple geometry to create the illusion of a glass hi rise.